Two decades of scaling startups, leading teams, shipping products. We don't just build your software — we help you figure out what's worth building. AI tooling means we can do it directly — at a price that works for pre-revenue founders.
Path A: You hired the cheap offshore agency. The first three months felt fast. Then the demos started missing, the bugs started compounding, and you realised you've never actually met the people writing your code. Maybe you've fired up Claude Code yourself just to understand what's going on.
Path B: You tried to hire well. Australian agencies quoted $50k+ just to scope the project. Upwork is a gamble on who actually shows up. You want engineering judgment you can trust — the kind that's made architectural bets, hired teams, shipped at scale — but that used to mean SF salaries or $300k on consultants.
Both paths converge on the same problem: you need engineering leadership working directly on your product, at a price that actually works.
That's us.
18 red flags, weighted by severity. Runs entirely in your browser — nothing sent anywhere. Tells you how worried to be, and what to do about it.
Idea to production in weeks, not quarters. Engineering leadership decisions on stack, database, and scope — made by people who've done it at scale and will still be here when you need to change them.
We triage what to keep, what to rebuild, and what to politely set on fire. A clean roadmap and the senior hand to execute it.
Not a fractional CTO who shows up for an hour and gives you homework — a technical partner who knows your codebase, your team, and can ship when something's urgent. Regular check-ins with someone who can actually fix the high-impact issues as they come up.
You talk directly to us — not account managers, not project managers. We've built engineering organisations, scaled products through Series A and B, and made the same architectural bets for other companies we're now making for yours. When something looks wrong, we'll say so.
AEST hours. No jargon, no techspeak — we meet you where you are, not where our stack is. We're not a Slack-channel-with-the-camera-off operation — we're partners in your roadmap, and you can actually reach us when something breaks.
We run an AI-augmented workflow that delivers what used to take a full team — without the org chart. That's how we keep price accessible without compromising on the quality of decisions.
We'll tell you which 30% of the spec actually matters before writing a line. Most agencies bill more when you make a worse decision. We'd rather talk you out of the wrong build upfront.
Most of my job is figuring out which 30% of the spec actually matters — and which 70% would have buried you by month four.
20+ years of product engineering — prototypes through pre-Series-A startups and established scale-ups. I run an AI-augmented development workflow that delivers at a pace that used to require a full team — and the product sense to know when the right next step is doing less, not more.
Tell us what you're building — or what's broken. We'll give you a candid read: what the actual risk is, what we'd do first, and roughly what it'd cost. If we're not the right fit, we'll say so and point you at who is.
Free · Video · No prep needed
All times Australia/Sydney (AEST/AEDT)
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